About Us

Popular International is an FMCG International wholesale distributor. With over 20 years of experience in the consumer goods industry we are confident in our capabilities to both source and supply merchandise for customers and achieve the goals of brand owners. Dealing with products in many categories such as food, beverage, personal care / health care, we are confident in our abilities to achieve the requirements you desire. Our main office is located in the heart of NYC with warehouses located in several different countries. We have built long lasting relationships with many manufacturers and wholesalers to find the products and pricing that our clients desire. We provide end to end services for our clients and support you the entire way through. The international market is extremely volatile and we understand that no matter how smooth things can go there will always be a chance of something going wrong. We have a wide network of individuals that can assist with any issue that may arise. Let us provide the solutions that your business or brand is looking for.

Trust & Transparency

Popular International acts as a bridge between manufacturers, wholesalers and our clients. Our transparent approach to business ensures that you are always kept in the loop, with open communication and complete information at all times. Increasing transparency is the gateway between trust for multiple parties. We understand the importance of these values and make them a core part of our operation.

Assurance & Advisory

The international world of consumer goods moves at an exceptionally fast and confusing pace, therefore requiring skilled individuals to make sure your brand or merchandise is being taken care of properly. We have the measures in place to make sure everything is following according to plan and overcome obstacles. We incorporate our own due diligence, planning, research and expertise to help ensure everything flows accordingly. As a client of ours you can feel confident in our approach and strategies.

Effective Execution

Effective execution is the process of getting things done efficiently and effectively to achieve a desired outcome. It's about doing the right things the right way. We are here for you as a partner, dedicated to helping you achieve your goals. We understand the importance of reaching your targets and the way you want them reached, and that's where we step in. Our team can forecast and plan the proper execution of these goals to ensure everything is met accordingly. Additionally, we provide the essential support needed to propel you to where you need to be. Whether you are a manufacturer or someone looking for a brand to offer in your foreign market, we are here to help.